How Much Should I Spend On ... ?
One of the most frequent questions I get is how much should be spent on a marketing or sales initiative. Whether it’s a website, CD, brochure or any other communication mechanism.
Seth Godin has a post on his blog that I think provides great insight. He refers to it as “real vs. slick”.
While I don’t like the reference to “slick,” (which to me is negative) I think he means production value. The key is that when you go for “production value” (ie. I want this to look fantastic) then you have to go all the way – and that means spend the money and the time to make it work. Otherwise, focus on the content and make it real.
