BALTIMORE, Md. (May 16, 2008) -- The current issue of PR Week magazine contains advice on using Twitter for PR and social networking from Maryland PR firm Sawmill Marketing Public Relations of Baltimore. The tips are featured in the magazine's weekly "PR Toolbox" column and include comments from leaders of national public relations agencies.

PR Week Question: Are there any new tools out there that can help me connect with other PR pros?

Answer: " Jeffrey Davis of Sawmill Marketing Public Relations in Baltimore, Maryland touts the Twitter micro-blogging service.

“Twitter can be used to monitor trends in social media by following and participating in exchanges with some of the leading thinkers in social media and PR,” he says.

“People share links to interesting blog posts and news stories, send live updates from conferences and comment on real-life experiences from a PR perspective.”

Many news organizations are distributing updates via Twitter, making the service a valuable source for breaking news. Some companies are using Twitter to communicate with their audiences.

“Take time to locate and follow people in your area of interest,” Davis says. “Then take part in the conversations to help this new communications form evolve.”

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations, headquartered in Baltimore, is a Baltimore PR firm established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland PR firm specializes in media relations, media training, crisis communications and social media. For additional information, visit http://www.sawmillmarketing.com. To read Sawmill’s blog on public relations trends visit www.sawmillpr.wordpress.com.