BALTIMORE, Md. (July 7, 2008) -- The current issue of the Baltimore Business Journal quotes Sawmill Marketing Public Relations partner Jeffrey A. Davis on the PR strategy of Baltimore Mayor Sheila Dixon.

Davis, a former newspaper reporter, is quoted as saying the mayor has handled herself well as she faces an investigation by the prosecutor's office.

"One rule in crisis public relations is to [announce] the bad news yourself as quickly as possible," Davis is quoted as saying in the Maryland business newspaper.

If you don't announce bad news yourself, the media will find someone who will, and that source is not likely going to know all the facts, he says.

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations, headquartered in Baltimore, is a Baltimore PR firm established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland PR firm specializes in media relations, media training, crisis communications and social media.

For more information on the Baltimore PR firm visit http://www.sawmillmarketing.com To read PR Buzzsaw, the Maryland PR firm's blog, visit www.sawmillpr.wordpress.com