What Constitutes Landing Page Personalization
A landing page can be personalized in a number of ways. First, the form on the landing page can be pre-completed with all responses so that the user needs not re-enter data that exists in your salesforce.com account, e.g., first name, last name, etc. Second, the headline, body copy and/or another other page content component can be merged with data salesforce.com so that the page is unique to the recipient. So if the page is completely personalized to the recipient, and the form pre-completed so that only a click is required, you've dramatically increased your probability for conversion.
However, in order to achieve a personalized landing page, a PURL is required. A PURL (personalized URL) is a unique URL that is created to present the personalized landing page, and could be composed of any component within your salesforce.com record that will be uniquely linked and merged to the page, e.g., www.yourcompany.com/firstname_lastname could be the schema to represent that target's data within your salesforce.com account.
PluraPage Simplifies PURLs
PluraPage provides you with the simple means to create PURLs that merge your Salesforce data into the landing page so that each record has its own destination and personalized content. Using salesforce.com as an example: from within your PluraPage account, select the page that you want to customize, select the records from salesforce.com from which you want to created PURLs, then merge those fields into your landing page. PluraPage guides you on every step so that you can complete this quickly and completely within PluraPage (without toggling between salesforce.com and PluraPage).
One Last Note
-PluraPage eases the means to create and send confirmation emails. In other words, each and every registrant should receive an email that recognizes/confirms that you have indeed received their registration, and repeats the registration information in the confirmation email. PluraPage gives you this capability: as you build a landing page, it takes only a few seconds to create the corresponding confirmation email.
-This seems obvious, but it is one of the most overlooked areas of digital marketing: the immediate integration of responses directly into your salesforce.com account. As a registration is received by PluraPage, you can have the data immediately inserted into your salesforce.com account as a Lead, Account or Contact. And if the record already exists in your account, PluraPage will upsert the information into the existing record, adding new information without duplicating the record!
Please go to salesforce.com's AppExchange to try PluraPage free for 14 days: www.appexchange.com. For more information on PluraPage, please go to www.plurapage.com.
