According to MarketingSherpa data, only a piddly 16% of B-to-B marketers get clickthrough rates of 21% or more for their email newsletters sent to house lists. And that number appears to be drifting ever so slightly downward every year. (Oct. 2004-...

Your emails may be personalized, increasing click through rates, but does that guarantee conversions? Landing pages personalized to each and every target on your list can increase your conversion rates, and landing page personalization, once beyond th...

It’s true, Web 2.0 as a buzzword may now be wearing a little thin. Latched onto as the harbinger of another late 90’s bubble, the expectations on the little term have been set perhaps unrealistically high. In addition, the Web 2.0 idea has come to repr...

This time of the year usually brings out a certain level of anxiousness among search engine marketers, paid and organic alike. The PPC (define) crowd is in a frenzy, detailing buys, bids, and keyword lists long into the night. Visions of landing pa...

Established players such as AOL or IAC are snapping up tiny media outfits--like Urban Baby--that have built Web sites tailored to popular niches.

The newest players in mobile advertising are familiar names: Sprint, Verizon and Cingular. Sprint Nextel is about to allow ads to be inserted into its 'deck' or the main screen of a mobile phone. The carriers, after years of resistance, are opening th...

With most Web sites, the unsubscribe page probably is like most others: a one-shot transactional page where the subscriber goes to opt out. But, subscribers can have several reasons for wanting to opt out, and a one-shot page doesn't recognize those al...

Whether you're a marketer considering hiring a search firm or in the industry yourself, here is MarketingSherpa's newest practical data on the search services industry. Includes 10 charts, revealing: -> Dramatic shifts in staffing (in house and agen...

Tagging is the new hip Web 2.0 buzzword. Seems like everyone is testing an aspect of it, from Amazon to Burpee. But few have results to share yet. So, you should find this Case Study particularly interesting. Discover how CafePress.com invented a ne...

Your online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it's also important for anyone with an online presence. Content helps drive traffic, which leads to results.