Sharpen Up Your Follow Up

sharpen up your follow up
Bob Schultz Sales Strategies + Sales1440^TM CRM Technology = New Home Sales

Baltimore, MD (1/30/07) --- With the market cooling, now is the time for builders to make the most of the customers that walk through their door. This is why Builder1440, a Baltimore-based home builder technology solutions provider, has partnered with Bob Schultz & The New Home Specialists, the home building industry’s leading sales, management and marketing resource, to offer the most comprehensive sales assistance modules available: The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM.

By combining Bob Schultz & The New Home Specialists’ proven sales strategies with Sales1440’s industry leading customer relationship management (CRM) and sales technology, home builders’ sales teams will be equipped to sell more homes and build long term relationships with potential home buyers.

“It is extremely possible to close a new home sale on the customer’s first visit, but if you don’t, you must get them back one more time,” states Bob Schultz, new home sales and management guru. “That’s called Follow-Through. Behind closing, it’s the most important and least recognized skill for new home salespeople. Bob Schultz & The New Home Specialists are excited to collaborate with Builder1440 to make our proven systems available with the ease of the Sales1440 application.”

The sales assistance modules for Sales1440 will provide users with templates and scripts for appointment setting and numerous forms of follow up, including emails, phone calls, surveys, marketing campaigns, and promotional pieces. With a broad range of actions plans for all types of customers, from eLeads to walk-in prospects, Realtors® and everybody in between, The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM will provide builders’ salespeople with the tools necessary to close each sale.

“Builder1440 is excited to enhance Sales1440 CRM with the CAP Follow-Through® module. Successful builders understand the important benefits of using a proven CRM tool like Sales1440 and now have the ability to use proven follow up methodologies. With the combination of the CAP Follow-Through® System and Sales1440, a builder can be implement successful follow up plans in a matter of hours.” says Matt McShane, Vice President of Builder1440.

Since many builders simply do not have the sales strategies and follow up plans in place to ensure that consistent communication is maintained with their prospects, it is not surprising that 70-80% of all inquiries are never pursued by salespeople. By supplying sales representatives with a wide variety of follow up templates, The New Home Specialists and Sales1440’s Follow-Through® System guarantees that each prospect receives the level of attention they need.

To increase conversion ratios in the current market, sales representatives must also practice consistent discovery and quality presentations in addition to enhanced follow up. Sales representatives need to explain the benefits of buying in this market – interest rates are still low and buying power is still high. In the rare instance that a prospect leaves without a firm appointment, sales representatives need to have a tool box full of reasons to call back. And, most importantly, if salespeople consistently follow up with buyers using targeted communications and campaigns, they will be on their way to selling more homes.

To learn more about The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through® System for Sales1440^TM, email Builder1440 at info@builder1440.com. Stop by Builder1440’s booth #W3993 at the International Builders’ Show for a free demo and to learn how follow up can help you capture more sales.

About Builder1440, LLC
Builder1440, LLC delivers trusted software solutions for home builders. Skilled with a deep vertical knowledge of the home building industry and extensive technical expertise, our team designs and develops Internet-based software solutions that are currently in use by over 200 builders across North America. Builder1440’s software and marketing services increase profits and decrease costs throughout all stages of the homebuyer life cycle, including homebuyer acquisition, home sales, homeowner service and customer retention.

About Sales1440
Sales1440, Builder1440’s cornerstone software solution, is the leading Customer Relationship Management (CRM) system for homebuilders. Designed and developed by a group of former builder managers, Sales1440 is an Internet-based CRM tool that can be used as an Application Service Provider (ASP) model or as a stand-alone licensed installation on a builder’s server. In addition to being one of the most function-rich applications the industry has seen, Sales1440 is also the low-cost leader in the marketplace.

Sales1440 allows builders to manage the sales process from the time the prospect visits a website, or walks into the sales center, to lot and floor plan selection, to home configuration, to dynamic contract generation, change order management and customer relationship management. For more information visit, www.Builder1440.com or call 410.843.3800.

About Bob Schultz & The New Home Specialists
Bob Schultz & The New Home Specialists is the Home Building Industry’s Leading Sales, Management, and Marketing Resource. New Home Specialist provides training and consulting to builders and new home sales professionals nationwide, through in-company and videoconference training, as well as the acclaimed Serious Sales Management and New Home Sales Boot Camp series. To bring transformational results to your company, please call New Home Specialist at 561-368-1151 or email info@newhomespecialist.com.