In this period of economic downturn, you may be looking for ways to stretch your marketing budget. We have several ideas to help you get the most out of your money.

Online news and press release distribution sites like PR Newswire have a per-post cost that adds up quickly. Posting all of your press releases in a business blog is a more economic decision, and the linkability and overall search engine friendliness of a blog is an added benefit.

If your company is running a Pay Per Click campaign but doesn't have adequate time to manage it, you could be spending your advertising budget unwisely. While it may seem unnecessary to outsource your campaign management, having a dedicated person keeping a watchful eye over your budget ensures that dollars are being spent in the most cost-effective manner possible.