4Syndication Integrates into Salesforce.com
Business Blogging Tool a First for the Applications Provider

BALTIMORE, February 6, 2008 – Imre Communications today announced the integration of its blogging platform application, 4Syndication, into worldwide Customer Relationship Management leader, Salesforce.com.   4Syndication, a proprietary product developed by Imre Communications, is the first blogging application accepted into the Salesforce.com application exchange, which services more than one million users and 35,000 businesses worldwide.

In contrast to other blogging platforms and software, 4Syndication was created specifically for business use, acting as a syndication network to push blog communications to a built-in  distribution channel of more than 1,000 RSS aggregators and distributors, including Technorati, Boing Boing and Syndic8.  This allows users to share business news, product information and thought leadership with established readerships nationwide. 4Syndication also features a human editor to prevent spam posts and ensure each post is appropriately tagged.

“We’ve combined the best features of blogs and newswires to make 4Syndication a valuable product for businesses to connect with targeted audiences,” said Marci DeVries, vice president, digital communications at Imre Communications. “The distribution allows for instant, measurable results, so it’s a great way for companies to gain quantified, cost-effective exposure online.”

More than 40 companies, including Trump University, Lifebridge Health and Retirement Living TV, are currently using 4Syndication as their primary blogging platform. “We anticipate a significant spike in 4Syndication users now that our product is available on Salesforce,” comments DeVries.

4Syndication offers enhanced Search Engine Optimization and geo-targeted search capability.  This enables users to target information to relevant audiences and still gain national presence. The product can be viewed on mobile devices; personalized service and consulting is available. 

4Syndication can be trialed and purchased at www.salesforce.com.

About Imre Communications
Imre Communications is an integrated brand communications firm that serves business-to-business and business-to-consumer clients in the Home & Building, Financial Services and Association & Health Issues industries.  Imre provides brand strategy and positioning, marketing and public relations for clients that include John Deere, Levolor, Travelers, MetLife, American Institute of Architects and CoreNet Global. Imre Communications has offices in Baltimore and Washington, D.C. and is a Manning, Selvage & Lee Global Network Member.  For more information visit http://www.imrecommunications.com.

Contact: Melissa Dobres
410-821-8220
melissad@imrecommunications.com