As moviegoers take their seats for this summer’s big blockbusters, they will get a sneak peek at upcoming movies and learn all about bike helmet safety. LifeBridge Health, the first health care systems in Baltimore to advertise at movie theaters, is unveiling the first advertisements for the new Brain and Spine Institute this summer.
“Local movie theaters are one of the avenues health care
advertising has not yet ventured,” said Rudy Miller, vice
president of Marketing and Community Relations at LifeBridge
Health. “With this year’s summer movie season promising to bring
in big crowds, LifeBridge Health thought this was an innovative way
to reach a wide audience.”
Big screen successes such as “Superman Returns,” “The Devil
Wears Prada,” Disney’s “Cars” and the much-anticipated sequel,
“Pirates of the Caribbean: Dead Man’s Chest” drawing record
crowds to the theaters this summer, LifeBridge Health hopes the
increased attendance will help create buzz. “We looked at the
movies scheduled to come out this summer and capitalized on the
fact that people will be getting to the movies early to get a
seat,” said Miller.
Created by Gary Mueller at BVK in Milwaukee in conjunction with
the National Brain Injury Association, the 30-second advertisement
features two kids, one with a helmet and one without, riding their
bikes through a neighborhood. The ad demonstrates the importance of
wearing a bike helmet, when the little boy without one falls off
his bike.
“We thought bike helmet safety was a great message for both
children and parents that may be attending the movies this
summer,” added Miller.
The Brain and Spine Institute at LifeBridge Health advertisement
will run in AMC and Regal movie theaters in Owings Mills, Hunt
Valley, Bel Air, Columbia and Westminster from June 30 until
September 7.
LifeBridge Health is a regional health organization that includes Sinai Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew Geriatric Center and Hospital, Jewish Convalescent & Nursing Home, and related subsidiaries and affiliates.
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