LifeBridge Health & Fitness was recently awarded a silver Healthcare Advertising Award for its “Health & Fitness Wonders” advertising campaign. The Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report, is the oldest, largest and most prestigious advertising awards competition in the healthcare industry. This year, more than 3,900 entries were received from organizations throughout the United States and other countries.

The “Health & Fitness Wonders” advertising campaign playfully highlights LifeBridge Health & Fitness “members” as “Strongman,” “Pilates Patty,” “The Incredible Shrinking Man” and “Backstroke Betty.”

“Our goal is not to preach about fitness and healthy living, but celebrate the success of our members,” said Joel Schlossberg, director of LifeBridge Health & Fitness. “We feel this campaign tells the story of what everyday people are looking to achieve and can accomplish through a healthy lifestyle that includes physical activity.”

The response to and feedback about the campaign from members and non-members alike has been very positive. Schlossberg added that prospective member inquiries are up over the same period last year.

The Healthcare Advertising Awards are judged by a national panel of health care marketers, advertising creative directors, professional health care consultants and the editorial board of HealthCare Marketing Report.

LifeBridge Health & Fitness is a member of LifeBridge Health, a regional healthcare organization that includes Sinai Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew Geriatric Center and Hospital, Jewish Convalescent & Nursing Home and related subsidiaries and affiliates.