Sep 23, 2009 05:55 PM
IMRE Expands Healthcare Practice with New Client, New Hire
BALTIMORE, September 23, 2009 – IMRE, a full-service marketing agency, today announced enhancements to its rapidly growing healthcare practice including the addition of LifeCell Corporation™ to its client roster and the hiring of an industry veteran to complement its seasoned healthcare marketing and communications team.
“IMRE’s expertise in healthcare marketing made the agency a clear choice for us,” says Kinnary Pandya, Product Marketing Manager at LifeCell™. “In partnering with IMRE, we have stronger resources to help us reach our goal of becoming the leader in regenerative medicine.”
IMRE will provide marketing services for LifeCell™. Based in Branchburg, NJ, LifeCell™ creates innovative tissue restoration and replacement products for use in reconstructive, urogynecologic and orthopedic surgical procedures.
To assist this growing healthcare practice, IMRE has hired Daphne Swancutt, an industry veteran with nearly 15 years of healthcare marketing and communications experience. In her new position, Swancutt will take the lead as healthcare strategist and practitioner and assist efforts to continue to build the agency’s healthcare practice.
Swancutt has led healthcare marketing and public relations departments at the Kennedy Krieger Institute/Johns Hopkins Medicine in Baltimore; St. Joseph Medical Center in Towson; Carroll Hospital Center in Westminster; and AmericasDoctor.com.
Swancutt joins IMRE after five years with her own firm, where she provided broad communications services for healthcare, education, and technology clients.
“IMRE’s healthcare practice is becoming a strong and recognized force within the industry,” said Michael O’Brien, senior vice president of IMRE’s Healthcare practice. “With Daphne’s experience, enthusiasm, and passion for healthcare, we are looking forward to reaching new heights in healthcare communications and providing our clients with quality resources and a knowledgeable team they couldn’t find elsewhere.”
ABOUT IMRE
IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the healthcare industry. IMRE specializes in driving demand and purchase for healthcare brands and associations that include Pfizer, MedImmune, the National Disability Rights Network, Nutricia, Erickson Living and the American Dental Association. Services include digital, advertising, word of mouth, marketing and public relations. For more information, visit www.imrehc.com.
“IMRE’s expertise in healthcare marketing made the agency a clear choice for us,” says Kinnary Pandya, Product Marketing Manager at LifeCell™. “In partnering with IMRE, we have stronger resources to help us reach our goal of becoming the leader in regenerative medicine.”
IMRE will provide marketing services for LifeCell™. Based in Branchburg, NJ, LifeCell™ creates innovative tissue restoration and replacement products for use in reconstructive, urogynecologic and orthopedic surgical procedures.
To assist this growing healthcare practice, IMRE has hired Daphne Swancutt, an industry veteran with nearly 15 years of healthcare marketing and communications experience. In her new position, Swancutt will take the lead as healthcare strategist and practitioner and assist efforts to continue to build the agency’s healthcare practice.
Swancutt has led healthcare marketing and public relations departments at the Kennedy Krieger Institute/Johns Hopkins Medicine in Baltimore; St. Joseph Medical Center in Towson; Carroll Hospital Center in Westminster; and AmericasDoctor.com.
Swancutt joins IMRE after five years with her own firm, where she provided broad communications services for healthcare, education, and technology clients.
“IMRE’s healthcare practice is becoming a strong and recognized force within the industry,” said Michael O’Brien, senior vice president of IMRE’s Healthcare practice. “With Daphne’s experience, enthusiasm, and passion for healthcare, we are looking forward to reaching new heights in healthcare communications and providing our clients with quality resources and a knowledgeable team they couldn’t find elsewhere.”
ABOUT IMRE
IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the healthcare industry. IMRE specializes in driving demand and purchase for healthcare brands and associations that include Pfizer, MedImmune, the National Disability Rights Network, Nutricia, Erickson Living and the American Dental Association. Services include digital, advertising, word of mouth, marketing and public relations. For more information, visit www.imrehc.com.
